It all started September 15, 2016 when our founder and CEO Mistique began her very own hair journey; frustrated with fried, damaged hair and ends split to the root she cut her hair to the beginning of her neck and started over. Immediately she began to reevaluate her previous hair routine, she noticed greases were too heavy and clogged her pores, and  damage caused by applying an excessive amount of heat; Mistique began to research different ingredients that would aid in hair growth and nourishment. She began limiting the amount of heat applied to her hair, clipped her ends every two months, and fed her hair with natural oils. Inspired by her own hair growth, struggles, and other women inquiring about her hair regimen, she decided to develop her own hair care line.​Our mission is to help women around the world embrace and revive their natural hair, we hope you love them as much as we do.       

 

 Established September 15, 2020.